Media and entertainment companies like other industries are undergoing transformations impacted by several emerging trends such as digitalization, multi-platform content consumption and the omnipresence of social media. Proliferation of connected devices has led to data being generated in immense volumes. Data volume is high and meaningful extraction is needed to improve consumer experience.
Micasa with its specialized digital service offerings to enable technology-led transformation of business process. Our services focus on providing single view of data across organization.
We are a one-stop partner for our customers when it comes to digitalization. Our Digital Enterprise model spans every facet of our customers’ requirements, from supply chain optimization to end-to-end cloud-based models. Our framework uses a proactive approach to help clients minimize operational costs while maximizing revenue.
Our deep domain expertise and micro-vertical strategy help craft domain-specific solutions for media and entertainment enterprises:
- Publishing - newspapers and magazines, education, and business information services
- New media - broadcasting, cable, and music
- Lifestyle - gaming, hospitality, and sports and leisure
We have frameworks in this sector to help our clients optimize their value chains. Our Digital Media Lab offers cutting-edge solutions to simplify several operational aspects:
- Content life-cycle management
- Digital rights management
- Access and entitlement
- Digital asset management
- Collaborative environments
- Cross-media advertisement management
- Vertical search