Today’s service providers are confronted by radical changes to their business environment, and while they have been largely working to create leaner operations, the mechanics of doing business has changed over the years leading to transformations in the business model. CSPs are fast transforming themselves from a legacy communication service provider to an IP broadband, cloud and IT platform provider with greater focus on a business segment. The traditional services would now contribute to roughly 38% of the total business and the focus would be more on the next gen services which would include hi-speed internet, wireless, OTT/IPTV, IoT, hosted VoIP among others. Every wave of innovation gives opportunities to rebalance strategies. The CSPs should adopt a four pronged strategy to regain the market position.
IT Services and Assets Optimization is a key pillar to achieve the aggressive Cost Reduction objectives
Improve QoS or QoE by investing in Network Modernization and customer-centric Omnichannel experience Management
Increase ARPU by offering new products and services, enhancing brand equity
Unleash the power of Analytics to better anticipate propensity to churn and improve care effectiveness
‘Born Digital’ telecom organizations are not restricted by legacy technology and business process, and are disrupting traditional business models through innovations in customer experience and engagement, service management and delivery, and product structure. On the other hand, traditional Telecommunication Services Providers - given the complexity of their estates - are finding it difficult to make the tectonic shift because not all of them are invested across the maturity curve to improve their connectedness with the business ecosystem. Micasa’s end-to-end solutions framework is a comprehensive approach to increase efficiency, drive cost reductions and foster innovation.